Pediasure-the answer to all your feeding worries!

I'm a little more than dismayed at the ads recently for Pediasure. It plays on the worst fears of parents. "Be 110% sure!" (My goodness, Timmy didn't eat the food pyramid yesterday. That could effect his brain development! I need to do something! Or Becky is at the 3rd percentile, and the doctor is threatening me with a 'failure to thrive' diagnosis! Help!)

On TV, a pyramid of wholesome foods float in the air. Slowly, foods disappear from the pyramid as little Ashley refuses to eat more and more foods. Phew! Thank goodness there is Pediasure which magically floats in and fills the holes!

Did you watch the ad? Please do, then answer these questions:

How do you feel about your kids eating? Anxious? Worried?
Do you want to "feed your child's potential?"
What if your child IS missing some nutrient. It can't hurt can it?
What emotion are they attacking? Guilt? Are they reassuring or fear-mongering?
What if my child's development is being effected!

OK, and why is it that in all the ads (I watched them) the kids don't eat any real food, but all LOVE the taste of Pediasure...

How could you NOT "feed your kids potential."

The quick fix. The prescription (literally) for picky or small kids. Many physicians who don't have the time or training to address feeding problems, will recommend Pediasure. WIC (supplemental food assistance for women, infants, children) participants need a prescription.

At a recent WIC workshop, a nutritionist mentioned that there are "great recipes" using Pediasure. When asked if she had ever tried any, she said, 'no.' I wouldn't either. The dietitians bemoaned that fact that the docs all rush to Pediasure and don't address feeding at all.

Yummo! Cooking with Pediasure! (Sarcasm in case you missed it.)

Here is an example of a recipe...
Banana-Chip Muffins (not endorsed by FFD...)

Ingredients

1 14-oz package Pillsbury^® Banana Quick Bread & Muffin Mix

1 8-fl-oz bottle Vanilla or Banana PediaSure
1/2 cup vegetable oil
2 large eggs
1/2 cup miniature chocolate chips

Are the recipes balanced, or a way to sell more products owned by the umbrella company...

I don't deny that there are some children who really do need nutritional support or even exclusive or supplemental tube feeds (those with certain rare medical or physical conditions,) but that is not who Pediasure is marketing to. They are marketing to the average parent who worries about nutrition, who struggles with feeding and likely a picky child. I would also guess there is an army of attractive sales reps making the rounds with free lunches to pediatricians offices too...

My friend, who's child fell of the growth curve after a GI illness was instructed to offer food all day long with Pediasure being the central food. She literally chased her toddler around with a sippy-cup full of Pediasure for weeks. It didn't help and intake continued to suffer. A feeding clinic work-up later, and they were basically sent home with a list of recommendations from Ellyn Satter's work: structure, no grazing, sit-down meals and snacks, no pressure, Division of Responsibility...

Because in fact it is less work- for the physician and for the parent (less effective I might add) to reach for the quick fix, the "pill" in bottle form to fix the problem rather than to delve into feeding. Less work to have a sippy-cup of Pediasure than it is to shop for, plan and prepare 3 sit-down meals and 2-3 sit-down snacks. It is less work to hand the child a bottle than to sit with them and eat.

What could my friend have done (she didn't ask, so I didn't offer...) First, grazing, or drinking supplements all day in small quantities doesn't work. Kids don't develop a proper appetite and studies show that they will eat less well and grow less well.

(Note, this is general info, and is not intended to replace an evaluation or work-up. In other words I don't want to recommend stopping Pediasure in case you, gentle Reader have a child who really needs it.)

So, if you are using Pediasure, start by bringing it into sit-down meals and snacks every 2-3 hours for smaller children and every 3-4 for older. Offer balanced foods with those meals and snacks. Sit and eat with your child as much as possible. Don't let them graze in between. Allow them the opportunity to get hungry. Not too hungry, but come to the table with some hunger. Stop pressuring or bribing. In other words, follow the Division of Responsibility in feeding.

OK, that's it. My mini-rant on Pediasure, a whirlwind bit of advice.

Folks, what have your experiences been with Pediasure?