oh Boy! Boys are getting it too...

After a post last week, with a link to one of my favorite blogs, about body image and talking to kids, some moms (on FB too) commented how boys are getting hit with this too.I took a photo of this ad that was in the free WebMD (I think) magazine at the doctor's office. This ad is from an INSURANCE COMPANY! A company that is supposed to promote health and wellness.The caption says, "Improve. It feels good," while two teenage boys look at a muscle magazine. The picture of the man on the cover is grotesque (to me) in it's exaggerated muscle. A body type that is not achievable for probably 97% of the population, and probably steroid enhanced, and if not, probably takes several hours a day of working out, obsessing about intake etc. In short, an image that is every bit as damaging as the dead-eyed pictures of wasting super-models. And I doubt pursuing or achieving this body- "feels good." With boys increasingly being diagnosed with eating disorders, these are far from benign messages.Have you seen similar ads? Outrageous, I'd say. I tried to do a little digging to see whom to complain to, but no luck. I'll keep looking. Moms of sons, are your boys feeling the pressure to conform to impossible standards as well?