food as "negotiation tool?" and picky eating

Oy. This was in Family Fun magazine at the doctor's office. Talk about mixed messages. I think it was for chicken nuggets or fried cheese sticks. The quote was basically, "the only food your kids like 100% of the time."If that's your criteria, you are dead in the water. There is NO food kids like 100% of the time– perhaps ice-cream...M used to LOVE shrimp and cocktail sauce. At 18 months she would eat half a pound easy. I had to limit it because it was getting expensive. She hasn't chosen shrimp in over a year now. But, will I give up? No, I will keep serving it and offering it because I like to eat it, and chances are she will again too someday.I HATE this ad, and ones like it. Sends all the wrong messages about food. It is NOT a negotiation tool, it's food. It is not something they have to love 100% of the time, it's food. It is alas, something most families in our culture can relate to, as studies show that 85-90% of parents routinely bribe, reward, pressure, praise, threaten etc around mealtimes. It doesn't work, but ads like these reinforce the abnormal norm.When the mom of a 12 month old asked me at a workshop what I thought of chicken nuggets, I pressed her to explain. "Well, I worry he doesn't get enough protein, and chicken nuggets are the only protein he eats every time, so I serve them every night for dinner..." Sadly, her worry about nutrition (misplaced as it turns out as she was over-estimating his protein needs anyway) was causing her to make a classic feeding miscalculation- limiting options to readily accepted foods. He needs to be exposed to lots of different protein sources on a regular basis so he can learn to like them. What she is inadvertently doing is heading towards life with  a 3 year-old who only eats chicken nuggets... Ads like this encourage limiting options and creating more problems with picky eating.What do you think?